Whether your marketing and SEO services are performed in house or outsourced, it’s really difficult to see where the gaps are between where you are now and where you should be.
Your inbox is likely jam-packed full of marketing tips, tools and hacks to improve your website results and leads but you’re still not achieving the results you need.
The ONLY way to remove the guesswork, improve the quality of your online leads and target your ideal audience is through a customized digital strategy consultation and website audit.
When it comes to complete customized digital website competitive analysis, there is no better way to determine what is working for you to stack up against the formidable competition.
There is also no one-size-fits-all package.
I take a case-by-case customized approach, from my side-by-side snapshot summaries from in-depth analytics and metrics.
From there I provide custom recommended website strategies, including vital SEO/Social and Content marketing trends and actionable techniques to push your business further.
My digital website competition analysis techniques differ based on your goals but include examining all the necessary data such as the following;
- Website security (HTTPS vs. HTTP)
- Website mobile-friendliness
- Website speed
- Website content quality
- Website content length and UX design recommendations
- Presence of high-quality backlinks that point back to your website from reputable sources
- Quality and quantity of reviews and testimonials
- Website search visibility and rankings for top keywords
- PPC/ Facebook advertising recommendations
- Website user experience (UX) issues (broken links)
- SERP features in your landscape (local packs, featured snippets, image packs, etc.) -Google My Business profile if a local business
- Website indexing issues and much more
Your digital competitor analysis and consultation also includes a S.W.O.T. (Strength, Weakness, Opportunity, Threat) Analysis with a PDF Assessment including:
A complete review of your business goals, objectives and current strategy
UX Design & Navigation Recommendations
Mentions of you and your competitor’s brand across the web
A social media publishing plan related to your niche designed to attract engagement and a more robust following
FACTS YOU CAN'T IGNORE!
Did you know Google made over 3200 updates last year and over 540 improvements to their search algorithm alone?
Most experts estimate that Google changes its search algorithm around 500 to 600 times each year. That’s somewhere between once and twice each day!
As a business owner or entrepreneur, it would take up all your time just to stay on top of these guidelines.
You may find as a small business owner or entrepreneur that you’re not receiving the traffic and connections you need from your website or social platforms.
A digital media strategy is a small investment that will provide clarity to help propel your business forward, make your business more relevant, set you up as an authority in your niche, and help you create the most results-driven online presence possible to the prospects that matter.
I personally create the analysis to fully understand your goals and objectives – then develop a strategy to surpass them.
That includes diving into extensive research to develop the most effective keyword strategy, highlight the channels where your audience is most likely to be and develop data and persona-specific analytics and solutions.
My team will then track, measure and report the metrics that will shape your digital strategy for success.
I’ll tell you exactly what’s working for you, what you need to do and what isn’t working in simple (non-technical) language.
I’ll provide you with the solutions your brand and business need to amplify your online presence to drive results and ultimately improve your bottom line.
Hit the Book Now Button to get a jump start on your competition.